Demand for the German market for the Algarve is increasing, with an increase in the sale of air travel to the region under a campaign that brought together Turismo do Algarve and the German airline Eurowings.
The German market is the second most significant for the region, in number of tourists, after the United Kingdom, and has been, over the last three years, the biggest target in the promotional strategy for the destination, by Turismo do Algarve.
Eurowings, which provides eight connections between Faro and different German cities, is one of the airlines with which Turismo do Algarve is operating identical campaigns, and actions are also taking place with Ryanair or Easyjet, which also fly to Germany, until the end of the year.
The digital communication campaign, with a promotional video under the motto "Die Algarve tut dir gut" ("The Algarve looks good to you"), and which has reached 120,000 views. This promotion that the Algarve launched during the months of July and August, is already getting very positive results.
In this sense, it is planned, by the end of 2020, a strengthening of the 'online' campaign with the German market, through the promotion of content related to golf, nature tourism, cycling, tours, culture and gastronomy.
As the German tourist is fond of differentiating experiences and the authenticity of the Algarve his motivation for a visit to the region is very diverse, and as such the promotion of the region must accompany this requirement.
Last year, the Algarve recorded the visit of 360,000 tourists from Germany, which resulted in approximately 1.9 million nights, a figure corresponding to a growth of 15% between 2014 and 2019.
Hotel occupancy in July this year in the Algarve fell 60.2% compared to the same month last year, with an average overall occupancy per room of 33.2%.
Thus the Association of Hotels and Tourist Developments of the Algarve (AHETA) reports that the British market was the one that most contributed to the descent, with a drop of 91.1%.
The other markets with the most declines last July compared to the same period were the Irish, German and Dutch markets.